+ Fully functioning autoresponder – ready to use in 5 minutes — or less!
+ Split testing – figure out which email delivers the best results with a test run and then mail the best one to your entire list
+ Automated bounce processing – with detailed reports on soft and hard bounces
+ Comprehensive lead tracking
+ Full wysiwyg email editor
+ Merge fields – (no more “hi there…”)
+ Can-spam compliant footers
+ Spam analysis feature included
+ Dynamic content insertion – go beyond including their name, include their city, their kid, or their company in the email itself!
+ Inbox preview tool – see what your email will look like in the top email providers, includes gmail, yahoo, hotmail, and more.
+ Automatic duplicate email removal – no-repeat messages to your clients
+ Embed images as attachments or inline – critical in developing countries.
+ Powerful scheduling features
+ Maintain multiple lists (e.g. “leads” & “buyers”)
+ Send the same email to multiple lists with no duplicate emails sent
+ Captcha form supported – to further eliminate spam emails.
+ Create multiple campaigns – allows you to send to who you want when you want it.
+ Robust filter system – send to only the categories of people you want to
+ Google calendar integration – easily add follow up reminders to earn more
+ Comprehensive reporting module – know exactly who opened your email and when
+ Link tracking feature – know who clicked on your link and when.
+ Complete list management features – automatic opt-in (single or double)
+ Extensive import function – import from excel, outlook, or csv
+ Webforms tool – create custom sign up forms with your company colors and add them to your site
“never mail to” list – avoid emails you don’t want on your list automatically
+ Multiple user – each staff member can have their own account and you control the permissions
+ Speed throttling – control how often individual users receive an email from you
+ Per-user smtp settings – control where each person’s email is sent from
+ Per-user time zone support
+ Elite integrated xml api – power-user, advanced programming feature